
Twitter is a curious thing. Over a billion accounts; yet only 250 million active users. A seemingly arbitrary 140 character limit; not quite the 160 of, say, SMS, as pioneered by Nokia in the 1990s. And with seemingly no rhyme or reason to its inexorable news feed flooding you with a veritable cacophony of communication, you wouldn’t be blamed for tossing it aside as little more than an absurd bit of social media excess; the whipped cream heaped atop an otherwise sufficiently fat-laden ice cream sundae.
But you would be wrong. Because, you see, Twitter is more than just whipped cream, a mind bogglingly, face distortingly powerful thing indeed, but only once you familiarize yourself with the following 3 things you need to know to easily master Twitter: